Транснационалне стратегије пословања српских предузетника у Бечу
DOI: https://doi.org/10.2298/GEI2501061A UDC: 338::005(=163.41)(436.1) Оригинални научни рад
Сажетак
У овом раду истражујемо транснационалне пословне стратегије српских предузетника у Бечу кроз анализу њихових миграционих путева, друштвених мрежа и пословних модела. Рад се заснива на етнографском истраживању и грађи прикупљеној уз помоћ полуструктурираних дубинских интервјуа које смо обавили са српским предузетницима у Бечу. Анализирајући наративе саговорника, у раду идентификујемо кључне обрасце у њиховим предузетничким праксама, укључујући ослањање на друштвене мреже, прилагођавање аустријском пословном окружењу и одржавању економских веза са Србијом и другим земљама у којима послују. Основни налази указују на то да су српски предузетници у Бечу активни у стварању транснационалних економских простора, комбинујући ресурсе, знања и тржишне стратегије двају или више држава.
Кључне речи: транснационално предузетништво, миграције, Беч, српски предузетници, друштвене мреже
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Датум приступа: 15 july 2025