Matić, M. 2026. Entrepreneurial Production of Clothing. On the Impact of Entrepreneurs on Contemporary Clothing Culture: DOI: https://doi.org/10.2298/GEI2601189M UDC: 005.5:334.722::677 original research paper. Bulletin of the Institute of Ethnography SASA. 74, 1 (May 2026), 189–205.