TY - JOUR AU - Bogdanović (Serbia), Bojana AU - Bogdanović (Serbia), Bojana PY - 2018/09/30 TI - Е-музејска публикација у систему онлајн музејске комуникације JF - Гласник Етнографског института САНУ; Издање 66 Број 2 (2018): Интердисциплинарне перспективе етнологије и антропологије KW - N2 - New IC technologies has expanded the notion and meaning of the museum publication. Comparing the position of museum publication in the system of general museology, the paper E-museum publication in the system of оn-line museum communication revises the importance and role of e-museum publications in the system of оn-line museum communication. Starting from the fact that the cahnnels used by Serbian museums in оn-line commuication with virtual public are diverse, the adventages and limitations of mentioned media (е-museum publications) in transmission of museum informations and messages in the viral museum space and context are analyzed throughout the most prominent type of оn-line museum communication – web sites. The results of the research (of 10 museum web sites) represent the underdeveloped and unfocused positioned е-museum publications in the system of оn-line museum communication. In accordance to the results and recognized limitations the recommendations for its (potential) development are given in the paper. Key words: e-museum publication, e-editions communication, оn-line museum communication, website, museum UR - https://www.ei.sanu.ac.rs/index.php/gei/article/view/587